Giving in Numbers and Employee Engagement
Thanksgiving Day
Lattice Organizations
Personality Traits of B Players – Driving force for organizations
Networking and Organizational Change
Emotional Agility
Formal and Informal Organizations
Open Door Policy
Non-verbal Communications Work for Negotiations
HR- Target Operating Model
Working Fathers
The Talent Challenge - A Time for Extraordinary Leadership
Dandelion Principle: Redesigning Work
Culture of Continuous Improvement
Delivering Quality Care through Scientific Management
Multigenerational Workforce - A HR Challenge
Meditation Rejuvenates Cognitive State of Mind for Decision
Employee Engagement – The Case of Rackspace
Managerial Effectiveness in Digital Transformation
Great Place to Work
Manager as Disturbance Handler
Innovative and Unconventional HR Policies and Practices
Private to Sponsored Story on Facebook - User’s Privacy at Threat
Patient-Centered Health Care Practices for Better Treatment
Indian Affordable and World-Class Health Care Models
McDonald’s Business Model in India - Localized Paradigm
Drivers of Patient Satisfaction - Four Dimensions
Bazaar Experience in E-Commerce
Starbucks is 10 times more Popular than Coffee on Social Media
Loyalty Sinks as Customer Data Grows: Personalize in Impersonal Age
Mobile: First Moments-of-Truth for Branding
Triple Capabilities for Rich Social Media Space
Adaptive-Design-Consistent-Content-Delivery-across-Digital-Media
Unleash Social Media in Four Steps
Online marketing in India - Challenges and Opportunities
Vine for Compressed Brand Story
Changing Social Media Trends
Shrinking Online Videos
The Tata Group in Aviation Market - Two Distinct Joint Venture Strategies
The Future of Medical Tourism - Is Healthcare Shopping in Reverse
Talent Management Lifecycle - Strategic Enablers of Sales Force
Triple Sales Talent Strategies of Leading Companies
The Process of Developing an Effective Presentation
The Science of Persuasion: Six Basic Laws
Sales Linguistics for Persuasive Presentation
Good Cartoon, Pithy Caption, and Creative Art - Levers for Customer Engagement
Mahindra and Mahindra’s Tractors - Customer Engagement Strategies
Design-Driven Advertising Message
Sustainable Consumption: Communication Strategies
The Landscape of Indian Organized Retail
Global Trends in Retailing The
Store Image Decisions for Better Shopping Experience
Leverage Indian Retail Through Better Market Decisions
Retail strategy mix of Indian Retailing
Retail Industry Growth
Lifestyle Diseases: Over- The- Counter (OTC) Opportunity
Treat Different Customers Differently: Delta’s Customer Centricity Strategy
Humanize Brands for Better Brand Equity
Deeper Emotions Do Matter in Branding
Leveraging Social Media for Product Development
New Product Development through Design Thinking
Panchsheel (5-ways) for Consistent Innovation
Make the Best, not the Most Apple Speaks
McDonald’s Customer-Centric Product Innovation
Innovation in Patient - Centered Medical Devices - Israel’s Leadership
Reebok - New Avatar in India
Positioning Toys - Chinese Vs American and European Models
Dimensionality of Corporate Logo
New Product Introduction - Air Fryer’s ‘Kadhai ki Ladai’ Promotional Strategy
Is Core Competence ‘Core’ of the Business
Nike’s FuelBand - Anyone Who Has a Body really is an Athlete
Business is Not War or Sport: Strategy is about customers, not competitors
Strategy is Making Choice Under Uncertainty
Summarizing Strategy Statement in 15-Words: Acid Test for Success
Customer Participation: The Apple Way
Do You Know, Who is Your Right Customer?
Targeting Women in Metro: Kaya Skin Clinic
Relook Your Segmentation Parameters: Wells Fargo’s Ethnographic Experience
Catch Superconsumers: Who Give Life to Dying Brands
Challenges and Progress in Leprosy Eradication
Four Faces of Diaspora: What is viable for Global Brand?
Customers are Impatient: Focus on Customer Journey in Total
Healthcare Emergency Room Design: Ethnography Research
Hospital Selection Criteria: Six Patient Priorities
Consumer Shopping Behavior for Value, Fresh and Healthy Food
Consumer Buying Decision Journey on Social Media
Brand Loyalty: Gold Standard for Customer Influence
Men are Impulsive to Buy Apparel: Ads have little impact
Affluent Luxury Buyers’ Extensive Problem Solving Behavior
Business Scenario in Emerging Markets
Social Media as Catalyst for Change Management
Tilting of Marketing Locus - Product to Customer
Transforming Value-Based Health Care
Airlines Industry - British Airway's Way
Email Dominates Online Customer Acquisition
The Goal of Marketing: Astonishing Customer
Customer Orientation: The Soul of Amazon
Amazon’s Business Process Innovation
Bundling Strategy is the Best for IT Companies